If it were me, I would do a 10.5 race once a month with a free entry fee and a decent pay out. It might take a couple races to get the fans interested, but it will work. Dorchester use to do it, did hardly any advertising, and still packed the place out.
The payout has to be good enough to get the cars there that the fans will follow. With so many "events", it is spreading the racers thin.
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